Director of Annual Giving and Direct Response
American Friends of Magen David Adom - New York, NY
American Friends of Magen David Adom seeks a Director of Annual Giving and Direct Response who will lead and oversee their direct response activities in order to raise funds and awareness for Magen David Adom, Israel’s emergency services system. AFMDA’s robust multi-channel direct marketing effort is a significant revenue stream, leveraging direct mail, email, and digital to acquire, renew, reactivate, and upgrade donors. The Director will develop data-driven strategies to grow revenue and response rates across all individual-giving segments (prospects, active donors, lapsed donors, monthly/recurring donors, and mid-level). The Director will manage vendors that develop and implement direct-response strategies for Jewish and Christian audiences in the U.S.
American Friends of Magen David Adom (AFMDA) is a partner in the vital work Magen David Adom (MDA) does every day for Israel’s 9.2 million population by funding a wide variety of emergency vehicles, a new national blood center, critically needed medical supplies, and rigorous EMT training. AFMDA is one of the fastest-growing Jewish nonprofit organizations in the US. As Israel’s official representative to the International Red Cross, Magen David Adom’s role precludes it from accepting governmental support for its general operations. Because of this arrangement, MDA relies on support from donors, including those from the United States, to keep its dispatch systems, training, and equipment the best in the world.
"You will join a collaborative, mission-driven marketing team that works together, shares ideas, supports one another, and has a shared sense of purpose. You will also interact with our development professionals to better understand our donor base. This position is well suited for a marketer who recognizes that direct mail and digital fundraising campaigns are most effective when they are thoughtfully connected and integrated to drive engagement and results. You will build on a strong, donor-driven foundation of digital philanthropy and direct mail programs that generate millions of dollars each year to support lifesaving work." — Jeffrey Sussman, Chief Marketing Officer
For more information, including core competencies and qualifications, please refer to the full prospectus.
American Friends of Magen David Adom (AFMDA) is a partner in the vital work Magen David Adom (MDA) does every day for Israel’s 9.2 million population by funding a wide variety of emergency vehicles, a new national blood center, critically needed medical supplies, and rigorous EMT training. AFMDA is one of the fastest-growing Jewish nonprofit organizations in the US. As Israel’s official representative to the International Red Cross, Magen David Adom’s role precludes it from accepting governmental support for its general operations. Because of this arrangement, MDA relies on support from donors, including those from the United States, to keep its dispatch systems, training, and equipment the best in the world.
"You will join a collaborative, mission-driven marketing team that works together, shares ideas, supports one another, and has a shared sense of purpose. You will also interact with our development professionals to better understand our donor base. This position is well suited for a marketer who recognizes that direct mail and digital fundraising campaigns are most effective when they are thoughtfully connected and integrated to drive engagement and results. You will build on a strong, donor-driven foundation of digital philanthropy and direct mail programs that generate millions of dollars each year to support lifesaving work." — Jeffrey Sussman, Chief Marketing Officer
For more information, including core competencies and qualifications, please refer to the full prospectus.